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What does customer orientation mean?
It means that any question asked by a customer is a valid one. To us, nothing is far-fetched. We will always look for the right answer.
As a consequence we decline projects from time to time. Sometimes our services are not the right answer to a customer's question. It takes a strong believe in the long term benefits of customer orientation to say no to projects.
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What’s the effectiveness?
The benefits of always behaving in the customer's best interest should be crystal clear. Customer retention becomes much easier. If your client believes you always act in his interest, business will come your way. It does take some time for confidence to grow, but when you have proven to run a customer-oriented business, reward will be yours.
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